This National campaign focuses on the proper handling of recreational equipment when moving between outdoor recreation areas that are susceptible to terrestrial invasive species. What started as a spin-off of several PSA videos evolved into a strategic marketing re-alignment focused on creating a broader and more sustainable awareness campaign.
Orijin consulted with PCG leadership in Minnesota and local Wyoming Weed & Pest Council to identify a plan for attracting corporate retail and brand partners. Co-Branding with equipment manufacturers is a win-win, elevating a brand’s value and responsibility in the eyes of customers, while introducing the PlayCleanGo message to a target audience.
Orijin produced a business to business video and animation appeal that clearly lays out their value proposition in a concise pitch. The video was well received at the 2016 Outdoor Retailer Show in Salt Lake City, UT, and has paved the way for new opportunities for the PCG message.