In the ski town of Jackson, skiing is the language and medium through which the community interacts for much of the year. By providing ski lessons for the full winter season, the Doug Coombs Foundation brings low-income kids and their families into that often exclusive circle to create a more diverse and balanced community. The…
Produced in just 6 days by the Orijin team for the 1% For the Tetons video blitz, in partnership with the Snake River Fund.
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Vacationers and locals who pass through Jackson Hole know the sense of awe that the Tetons inspire when looking up at their soaring peaks. Fly Jackson Hole offers a new perspective on the iconic range in the form of aerial scenic tours and pilot instruction. As a brand new business, Orijin consulted with FJH from…
Designed to help your organization understand your opportunities so that you can tell the best story to an attentive audience
Finding out who you are
We start with understanding all the people and ideas that make up your organization. Our experienced team immerses ourself in your organization by conducting strategic interviews with all stakeholders, from board members and staff to donors and clients. We review your organizational structure, financials, messaging and tools.
Understanding your external environment
Next, we investigate the cultural, economic and community environment in which you live. We research and fact check information about the larger context in which your organization exists. Information comes from published research, white papers, experts and public records.
Planning for growth
We use creative thinking tools to apply order to all of our learnings, connecting the dots and illuminating the pain points and opportunities for growth. We look for disconnects between the internal and external perception of your organization and your greater environment and opportunities. We translate these insights into an Organizational Profile and calculated visual identity, complete with a graphic library and reference for all future on-brand assets.
Share your story with the world
From our foundational work we can efficiently execute integrated communication and business strategies. This phase encompasses website development, print and social media caompaign design and execution as well as video production and supporting materials.
Learning so we can improve
Using the right metrics, we study the impact and revise our approach, nurturing success through an ongoing process. We can measure the impact of your message and presence through a variety of data-oriented metrics, including views, clicks, conversions, keyword impact and search engine rankings, to name a few. We present this information clearly and in context to our partners so that we can all make educated decisions for the future.